I love doTERRAs line of face care products. The products are formulated using only natural ingredients. So many people try to say something is natural, when in reality it is a synthetic form of natural. So not really natural at all. With fragrances added to products, they actually will dry the skin as they are petroleum based. Synthetic chemicals are drying to skin.
The cosmetic industry is not regulated so it is up to manufacturers to desire clean and natural products. Most companies don't care about this. doTERRA has always been shown to care.